One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

In early December, when I arrived in Carlsbad, California — home to (most) of the best golf club manufacturers in the world — it felt a bit like those first few days of college. My future was spelled ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

If you’re like most golfers I know, you spent December making promises to yourself. This year is going to be different. Maybe you’ll finally break 80, or 90, or at least stop losing so many balls on ...

Millions of people love to play golf. Practice is essential to breaking 90, but avid golfers also recognize the importance of having the right equipment.