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Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how. Admit it: You have a box of cereal or a bag of chips in your ...

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among Australian small and medium enterprises shifting their ...