Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...

MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a ...

News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows Google has unveiled new curation capabilities across ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.