Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an ...

Hospital advertising can trigger increased emergency admissions and care from Medicare beneficiaries, a new study from the University of Pennsylvania says. The January 2026 study (PDF) used Nielsen’s ...

Hospitals mounting public advertising campaigns in recent years tended to be those in the best financial shape, yet their objective quality measures were no different than for facilities with no ad ...

For more than a dozen years I was the “client.” The one who not only briefed the myriad agencies on what our hospital system wanted to communicate and accomplish, but also the one who shepherded the ...

Earlier this month, a couple of well-meaning Vermont lawmakers proposed a bill that would outlaw hospitals from marketing and advertising their services, with the goal of reining in cost. But ...

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. Boston Children’s Hospital and The Wall Street Journal developed a custom content campaign, “Driving ...