IF SCENT IS the strongest form of memory, then it’s what will largely drive the impression you leave behind after exiting a room. This is why we wear cologne, no matter the season. But whether it’s ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

The fragrance experts weigh in on the dos and don’ts of getting the most out of each scent spritz. Sahina Ibrahim, the founder of UK-based Nuhr Home, which specializes in Oud fragrances, adds: “Think ...

Just like a stylish handbag or piece of statement jewelry can quickly complete an outfit, the right perfume can serve as the pièce de résistance of your beauty wardrobe. Fragrance shelf life can vary, ...

Your fragrance is one of the more expensive tools in any well-considered grooming arsenal. It’s also one of the most personal — not just for you but the people around you, too. There’s some precious ...

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You are probably applying your fragrance wrong. Apply it to your neck or chest. Don't rub it into your skin. Less is more. Fragrance is a bit of a conundrum for many. Much is misunderstood about it, ...