Join Fanny on the exhilarating journey of the "Ice Bath Challenge" in the icy realms of Sweden! Watch as she carves a hole in ...

Join us for a thrilling bushcraft adventure: taking shelter under a rock and braving an ice bath! ❄️⛺ Test your survival ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

Natalie Reynolds participates in the USC #SpeakYourMIND Ice Bucket Challenge ; James Charles participates in the USC #SpeakYourMIND Ice Bucket Challenge. But like all trends come and go, it seemed as ...

Over the past few weeks, tapping through friends’ Instagram stories has led users to notice the resurgence of the ice bucket challenge. People have seen their friends and families partake in what ...

As new research emerges and some experts raise fresh concerns, what does the future hold for the cold plunge trend.

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion” — immersing yourself in ice baths or taking cold showers — is promoted as providing physical and ...

The Ice Bucket Challenge is making a new splash with a new cause in mind, nearly a decade after it first went viral to raise awareness for ALS. In the summer of 2014, a media frenzy ensued with ...

As swimmers, a lot of pain is endured on the path to success, both physical and mental. And yet, perhaps the most excruciating part of the swimming world is a method used for recovery. Ice baths, also ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...