As visitors emerge from a darkened entryway, the noise and bustle of the city transforms into a vibrant, enthralling realm within Boston’s WNDR Museum. Visitors are greeted with a fantastical and ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Corporate event production is evolving fast — not just in what technology can do, but in how it shapes the attendee experience. AV and digital tools are now designed to engage, respond, and adapt in ...

Active Room stands out as one of the top indoor activities in Paris for gaming, friendly competition, and team challenges.

Immersive Gamebox and Warner Bros. Discovery have teamed up to launch a new augmented reality gaming experience based on the Batman franchise at physical venues in around the world. Immersive Gamebox ...

The shapes on the walls shift from pastel clouds to water lilies to a view of an air balloon descending onto a scene in the Belle Epoque. At the immersive art exhibition showcasing Claude Monet and ...

Deep Ellum’s entertainment offerings continue to reshape and change the district, and one new experience from the United Kingdom will bring the storied Dallas neighborhood into the age of the ...

Projection mapping is one of the new technologies that offer novel ways of interactive visualisation at events and venues. Rather than implementing static visuals, it engages users by transforming ...

If you’re looking for an alternate reality, you’re not alone. Immersive experiences have exploded in recent years, allowing us to plunge ourselves into different times, elaborate locations and even ...

Amidst I/O 2022, Google Cloud announced Immersive Stream for XR last week to use the cloud-based GPUs behind Stadia for interactive 3D and augmented reality demo experiences. Google’s cloud division ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While game worlds can be natural venues for the emerging social metaverse, game publishers ...