SiliconANGLE

Rise of the ‘answer engine’: AI’s impact triggers fresh questions for internet ad models, power usage and data sharing

A lengthy stack of issues and macro trends is shaping the technology industry today, and high on the list is the prospect that the internet engine powering an estimated $16 trillion to $21 trillion ...
adexchanger

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
RBR

Internet ad revenues hit historic high

Internet ad revenues surged to a landmark $20.1 billion, according to a just-released IAB Internet Advertising Revenue Report prepared by the New Media Group of PwC US. This is an 18% increase over ...
Campaign Asia

India’s digital shift: Open internet emerges as adland’s new frontier

India's digital landscape is buzzing with activity, with 640 million users diving into the open internet's diverse offerings. This space encompasses OTT/CTV, music streaming, online gaming, mobile ...