Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Amazon has outlined multiple access tiers for Alexa+, which has started to roll out in the US, including a paid subscription ...

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this ...

Pakistan, Jan. 25 -- Amazon is improving its virtual assistant Alexa by giving it memory capabilities to recall user ...

8 Alexa Settings You Need to Switch Off if You Have an Amazon Device ...