GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Jan 14, 2021 at 7:00 ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Oct 11, 2021 at 8:47 ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Gamut, a specialist in local OTT, has announced an expansion of its measurement capabilities via a partnership with iSpot, the real-time TV ad measurement and attribution company. Gamut, which ...

iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, has announced the acquisition of DRMetrix, a real-time TV ad measurement company ...

Anticipating a continued surge in direct-to-consumer and direct-response marketers' activity on national legacy TV platforms, iSpot.tv has acquired DRMetrix, a real-time TV ad measurement company ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Skinner, the chief technology ...

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The ...

NBCUniversal is expanding its relationship with ad tracking firm iSpot, telling a room full of media buyers today that it will offer the company’s data as official currency starting at its May upfront ...