Piano manufacturer Kawai says its pianos are ‘Instrumental for life’ (geddit?) in a new global brand platform created by WPP-owned creative shop Ogilvy. Launched this week, the digital and ...

Aimed to make the brand more contemporary and relevant by capturing the feeling and emotion of playing a piano. The intrinsic role piano plays in the lives of music lovers – whether beginner, hobbyist ...

Ogilvy Sydney has led the creation of a new global platform for piano manufacturer Kawai, showcasing the intrinsic role the piano plays in the lives of music lovers. Launched this week, the digital ...