The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened ...

Five years ago, Mark Goldstein and three partners recognized that loyalty programs were becoming a cottage industry. Coming up with the right way to manage those programs, he believed, would be a neat ...

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In my experience, customer loyalty stems from relevance—continuous and dynamically fitting relevance. Loyal customers have an intense relationship with a company’s character (brand) and offering ...

The nature of brand loyalty has changed dramatically over the past year, according to the 2023 Customer Loyalty Engagement Index (CLEI) from research consultancy Brand Keys. The new CLEI, published ...

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward ...

In an effort to assess the increasingly important concept of customer loyalty, Aberdeen Research recently previewed its upcoming study, focused on re-examining and optimize cross channel loyalty ...

Desperate for a return to normalcy after 18 months of COVID-19 related pandemonium, consumers this year are seeking solace in established loyalty leaders like Amazon, Apple, Domino's, Netflix, ...

The “Quick-Service Restaurant Loyalty Wars” have been a focal point of industry conversation for a reason—diners are inundated with endless choices, offers and new menu selections in the restaurant ...

BRAZIL - 2022/03/30: In this photo illustration, a woman's silhouette holds a smartphone with the Expedia logo displayed on the screen and in the background. (Photo Illustration by Rafael ...