Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

Lego launching a life-size World Cup trophy and there’s a secret hidden inside - The Lego brick trophy will be plastic ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up — Lego. The Danish company saw revenue jump 13% in the first six months of the year ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...