I grew up praying to a god in a language I did not understand. In particular, as an observant Conservative Jewish American (that is, “Conservative Jewish, not “conservative, Jewish”), I grew up ...

Shema Yisrael, or the Shema, is the central affirmation of Judaism. The prayer expresses belief in the singularity of God, that is, in God's oneness and incomparability. Though this opening verse is ...

Herb Friend didn’t learn that his parents and grandparents survived the horrors of the Holocaust until a decade ago. His parents kept quiet about the traumas they endured as children and didn’t begin ...

It would be reasonable to assume that a language that contains the verb “to command” must also contain the verb “to obey.” The one implies the other, just as the concept of a question implies the ...

The Shema bookends Yom Kippur. It is dramatically said at Yom Kippur’s onset. While the sentence Baruch Shem Kevod which follows Shema is normatively said quietly, on Yom Kippur it is said aloud.

Fundamental to any repositioning of a brand is the need to do extensive research and listen to all constituencies and audiences. Often, it is most important to focus on the core users—in our case, us ...

Eli Sharabi was abducted from his home in Kibbutz Be’eri on October 7th, and taken hostage by Hamas. Sharabi had never recited the Shema. Until he was in Gaza. Even though he was never a religious man ...