DaimlerChrysler AG’s Chrysler is trying to complete an agreement with a former Chrysler chairman, Lee Iacocca, to appear in commercials promoting the automaker’s offer of an employee discount to all ...
In a 1982 commercial promoting the LeBaron, Chrysler CEO Lee Iacocca famously declared, "If you can find a better car, buy it." A big boast, to be sure, but Iacocca had a lot to be proud of. Cars ...
His parents immigrated to the United States from Italy. Is credited with saving Chrysler from bankruptcy in the 1980s. He was instrumental in the creation of the Ford Mustang and the Chrysler minivan.
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