Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...

NEW YORK, April 8, 2026 /PRNewswire/ -- Reshift Media, widely recognized as one of the top digital marketing firms for franchises, announces the launch of Franify, a first-of-its-kind platform ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

For franchises and multi-location brands, keeping this information accurate across Google, Apple Maps, Bing, Facebook, and major directories is a much larger operational challenge. A single location ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...