Local news is predominantly consumed on TVs, but 40% or respondents consume it on mobile devices or PCs, and 27% report ...
Comcast Corp's NBCUniversal on Thursday said it will give local U.S. advertisers access to buy more digital and streaming TV advertising inventory and introduce the ability to target those ads to ...
The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
WEST ORANGE, N.J. — Just how frustrating is it for account executives working at local broadcast television stations across the U.S. in today’s times? According to newly released data from Guideline, ...
President Donald Trump’s administration has launched a nationwide TV ad campaign aimed at recruiting local law enforcement ...
In a resource-challenged local TV environment the need for creative, efficient programming solutions is greater than ever. A trio of top station group programming leaders will share how they’re ...
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