Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

The program gives members access to over 8,000 properties worldwide, great perks like upgrades and free stays, and consistently outperforms its competitors.

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

The initial rollout covers 150 participating properties in the US.

Hotel loyalty programs promise points, upgrades and exclusive rates. But Marriott Bonvoy, IHG One Rewards and World of Hyatt are also powerful tools driving travelers to book direct. What does that ...

The challenge for hotels lies in transforming 'retail' travelers into frequent, high-value guests. Hotel loyalty programs have grown substantially in their role, from simply retaining frequent ...

Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty. ITC Hotels has overhauled ...