Most perfume ads suggest that the right scent can make you sexy, alluring and successful. A blend by Black Phoenix Alchemy Labs, meanwhile, offers to make you smell like Hecate, the three-faced Greek ...

A new crop of scents reference long-held beliefs about the connection between perfume and the supernatural. Clockwise from top left: Vyrao The Sixth eau de parfum, $220, vyrao.com, Heretic Smudge eau ...

In case you haven’t noticed, expensive perfume can set ya back a lot of £££. I’m a firm believer that splurging on a signature scent is a worthy investment, but I know that’s not always possible to ...

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We may earn commission from links on this page, but we only recommend products we love. Promise. In case you haven’t noticed, expensive perfume can set ya back a lot of $$$. I’m a firm believer that ...

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Viral beauty vlogger Kathleen Fuentes—aka KathleenLights—shares her best tips.