For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...
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Why owned marketing channels beat rented social media platforms
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...
Veteran B2B marketing leader joins Spectrio to strengthen marketing strategy and performance as physical locations gain ...
As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer ...
A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...
I meet with marketers every month in small groups I've named "Marketing Therapy," as an outlet to talk candidly about the challenges we face in our jobs. We talk about leadership, strategy, changes in ...
Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.
Why do some homes sell quickly while others linger on the market, even in strong conditions? EAGLE, ID, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Why do some homes sell quickly while others ...
Across multiple diversity-focused discussions at Advertising Week New York earlier this month, marketers shared one sobering sentiment: The industry has a long way to go in achieving meaningful ...
It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...
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