In recent months, an interesting trend has emerged on social media targeting young men: using super hard gum to achieve a more defined jawline. The key ingredient is a natural resin, derived from the ...

Dr. Kavita Mariwalla was gobsmacked when her 12-year-old son asked for mastic chewing gum to chisel his jawline. “My 12-year-old asked me for it and I was like, ‘What are you even talking about?’” the ...

Just as waist trainers are marketed to young women desperate to sculpt their torso into that of a Kardashian, mastic gum has hit the market with the same misguided tenacity. But this time, young men ...