I went inside Mattel and saw how Toy Story 5 toys are built — and made interactive

Behind the scenes at Mattel and the making of Toy Story 5 toys ...
Forbes

Mattel’s Turnaround Toy Story Is Working, But Will Investors Buy It?

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...
Forbes

Tariff Uncertainty Hurts Toy Sales In Q2, Hasbro And Mattel Reports

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

Behind the scenes at Mattel — and its new Woody and Buzz feel like they stepped out of Toy Story

Ultimate Action Woody and Buzz each boast 70+ phrases and have two modes — Alive or Toy —, with lots of tech under the hood ...