Marketing Interactive

‘No Pain’ McFlame fronts social campaign for Zippo

In response to the many complains on social media about the loss of its products, American lighter manufacturer Zippo has rolled out a global social campaign #ShareThePain to reach a growing band of ...
The Drum

Zippo's personalised campaign taps into consumer desire "to be famous, even if just for 5 seconds" says global brand manager

American lighter brand Zippo has created a new brand ambassador Jax ‘No Pain’ McFlame to front its global integrated campaign #ShareThePain which taps into consumers’ expected sense of loss when they ...