Eighty years ago, Tove Jansson’s The Moomins and the Great Flood was published, marking the beginning of an IP empire which has swept across the world like the frost of an advancing Groke (I’ll ...
Moomin merchandise and fashion: 80 years of ultra-savvy marketing that taps into childhood nostalgia
Add Yahoo as a preferred source to see more of our stories on Google. On a visit to the British Library in London to research this piece, I was preceded by a woman with a lilac-coloured tote featuring ...
There’s something about Scandinavian designs that appeals to us all, from functional and minimalist Scandinavian furniture to vibrant Marimekko that has taken the fashion, and stationery world by ...
A new Moomin shop has opened in Tokyo’s Ginza district, offering high-end products and traditional merchandise related to the ...
Hearst’s King Features Syndicate, the U.S. agent for the Moomin brand, has signed a slew of new licensing partners to set the stage for the brand’s 80th anniversary next year. The current consumer ...
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