New Balance wants to be a top-three global sports brand. And to get there, it's going all-in on basketball. "Basketball is arguably the most difficult, challenging, most expensive, cutthroat ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

Regardless of the reason you watch on game day, New Balance Basketball is inviting you to celebrate the intersection of basketball, basketball culture, and fashion in Long Beach this weekend at ...

Today, founder Teddy Santis previewed the upcoming New Balance P550 Basketball Oxford, which are dressed in a vintage-inspired colorway wearing a white leather upper that’s paired with grey ...

Throughout the NBA season, Jamal Murray has proven to be an integral part of the Denver Nuggets' dominance. Since Murray is a star player built for primetime, it's only fitting that he is one of ...