The Sims 4 introduces a Roblox-like currency, meaning we need to pay even more on top of the $1,500 it already costs to purchase every expansion.
While older multiplayer games like Counter-Strike 2, League of Legends, and Fortnite are still absolutely huge, Roblox's dominance is wild.
Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
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