Another major change is likely coming this fall to Nielsen’s tabulation of television audiences—rendering a further round of ...

Nielsen is continuing to develop new ways to find viewers that have not traditionally been captured in its samples. The ...

Nielsen continues to come up with ways to more accurately capture viewing audiences.

Nielsen has completed a pilot program to measure household co-viewing, showing an average 4.19% viewership lift for major events like the Super Bowl and Winter Olympics. The company plans to integrate ...

Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Nielsen, the audience measurement specialist, data and media intelligence, has announced the results of its co-viewing pilot ...

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organizat ...

All the recent commotion about alternative TV currencies, including some in the past month alone, has raised questions – which is to say, concerns – about the longevity of Nielsen panels. So, Nielsen ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

Nielsen has for years been the subject of criticism from some of its flagship TV clients. One way to address the squabbling?

“Grey’s Anatomy” has made 320 appearances on Nielsen’s weekly streaming rankings, more than any other series in the charts’ history. The long-running ABC medical drama beat and continues to reset a ...

The increases were seen across February events that included Super Bowl LX, Olympics, NBA All Star Game, Daytona 500 and ...