Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

There’s been a new development in the ongoing dispute between viewership measurement company Nielsen and Paramount Global, the parent company of the CBS broadcast network. According to a recent report ...

Nielsen measured a number of big events, including Super Bowl LX, the Milan Cortina Olympics Opening Ceremony, NBA All-Star ...

Bolstered by 'Andor' Season 2 and 'Revenge of the Sith' 25th anniversary, 'Star Wars' generated 550 million hours of watch ...

Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has ...

Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

The increases were seen across February events that included Super Bowl LX, Olympics, NBA All Star Game, Daytona 500 and others ...