You would think that in this post-mass media age of fragmentation, the old-fashioned brand jingle would not only be out of fashion, but out of reach. And yet, Nationwide's "On Your Side" seven-note ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

Are you a print subscriber? Activate your account. By Farhoud Meybodi - 34 min 4 sec ago By Adrianne Pasquarelli - 34 min 4 sec ago 34 min 4 sec ago By Ewan Larkin - 1 hour 4 min ago By Parker Herren ...