I'm not sure how much the likes of Dell, Lenovo and HP love Microsoft right now. After all, the Redmond, Washington-based tech giant just slid very prettily into the PC category with its launch of the ...

TL;DR: Microsoft confirmed its Copilot+ PC advertisement was created using generative AI, showcasing innovative design under a tight one-month deadline. This approach highlights Microsoft's commitment ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

So it's come to this. Intel, eager to fight back against the overwhelmingly positive reaction to Apple's (very fast!) M1 chips, has unleashed a set of attack ads featuring Justin Long, the former star ...

In its largest marketing effort since the "Think Different" campaign, Apple Computer is planning a series of TV and print ads featuring people who tell why they switched from a PC to a Mac. The "Real ...

A hot potato: Apple's M1 chips have been winning praise from reviewers and consumers alike, and it looks as if Intel is getting a case of the green-eyed monster. Chipzilla, whose own processors were ...

Editor’s Note: This story is excerpted from Computerworld. For more Mac coverage, visit Computerworld’s Macintosh Knowledge Center. Apple’s anti- Vista response last week to its rival’s “I’m a PC” ...