The Adidas brand logo has undergone numerous transformations over the years in response to changing circumstances and new product launches. A logo is essential for any brand as it attracts attention ...

DesignLights Consortium (DLC) today rolled out a set of updated logos designed for use with products approved for the DLC’s Solid-State Lighting (SSL) and Networked Lighting Controls (NLC), ...

It alleges the design bears “undeniable similarity” to its trademarked identity.

Goodbye Céline, hello Celine. The LVMH-owned fashion label unveiled a new logo over Labor Day weekend, and the internet is very divided about the typographic facelift. This would be the second time ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Whether you’re an automotive aficionado or you look at cars as simply a means of transportation, the history of certain car brand logos can be fascinating. But how often do we know the real story ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...