Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic ...

When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look for the turn of the century. With the "flat T," the Red Raiders accomplished ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Note: The above video shows the top headlines from the morning of October 7, 2025. LUBBOCK, Texas– Texas Tech Athletics has ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. T ...

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new ...