Publishers can monetize valuable audience segments while advertisers gain a privacy-conscious personalization solution This collaboration between publishers and advertisers results in custom campaigns ...

Rakuten Advertising, known for its affiliate marketing programs, has partnered with Mavrck to expand investments in influencer marketing. “Influencers are now a necessary pillar of affiliate marketing ...

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement ...

Facing greater competition from the likes of Amazon in both its domestic and international markets, Rakuten is looking to court advertisers by bundling up its retail data, media assets and tech ...

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Rakuten Advertising, the leading affiliate marketing network, announced a partnership with Marcode to safeguard its network against link hijackers. With the help ...

SALT LAKE CITY--(BUSINESS WIRE)--Online marketers now have a new way of driving intelligent digital marketing campaigns using CRM and purchase history data through the powerful combination of Rakuten ...

NEW YORK--(BUSINESS WIRE)--Rakuten Marketing today announced it has entered into a definitive agreement to acquire PopShops, a Seattle-based technology company that provides online advertisers and ...