Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...
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Who is Salish Matter? Influencer whose makeup launch event attracted crowd chaos, leading police to shut it down
A highly anticipated makeup launch event by the teen influencer Salish Matter turned to chaos at the American Dream mall in New Jersey. The event that was meant to celebrate her new brand turned to a ...
In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...
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