New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Apple’s new “Macs don’t panic” ad video is over eight minutes long and mocks Windows being used at a trade show, where an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing is supposed to contribute to its organization’s overall revenue—a fact that few ...

The Spanish soccer league's TV advertising revenues for this season are up 20% from the previous season, its director for international development said on Friday, as fans unable to attend live ...