ARRI is pleased to announce that the entire range of Signature Prime lenses is now available and shipping. Known for capturing warm, smooth skin tones, with exceptionally soft bokeh and delicate ...

While around half the price of ARRI’s Signature Primes, the 14 new ARRI Ensō Prime lenses still have the air of a ‘reassuringly expensive’ prime lens about them. First things first, ARRI is not about ...

ARRI has unveiled a new set of their Signature Zoom cine lenses, pairing up nicely with the 16 prime versions which debuted in 2018. The four new ARRI Signature Zoom lenses are built for cameras with ...

The best prime lenses can be a photographer’s best friend. Zooms may offer convenience, but prime lenses with fixed focal lengths offer all sorts of advantages of their own. They’re able to field ...