The concerts will follow each night’s bull riding action, where the world’s top riders will face the top ranked animal athletes.

The first night of the two-day PBR Last Cowboy Standing Showcase took place at Canvas Stadium in Fort Collins, Colorado. The top 20 riders advanced to the final round on July 22nd with a $100,000 ...

The PBR (Professional Bull Riders) Unleash The Beast will transform Florida State University's Doak S. Campbell Stadium for the first time ever into a massive bull riding and entertainment arena, as ...

From the hit TV series “Yellowstone” to Beyoncé’s Grammy-nominated “Cowboy Carter,” more Americans are becoming cowboy curious in a way not seen since Glen Campbell proclaimed he was a rhinestone ...

Bull rider Sage Kimzey takes a portrait before the Professional Bull Riders (PBR) Unleash the Beast Tour competition on Saturday March 1, 2025 at Fiserv Forum in Milwaukee, Wis. Bull riders and ...