With just days to go before the start of its next season, the NBA is launching a new effort that will help fans find the game they want to watch, including local games as well as national games available on Disney’s ESPN and ABC; NBCUniversal’s NBC and Peacock; and Amazon’s Prime Video.

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In an effort that shows the growing importance of streaming technologies for broadcasters and the need to break down technical silos between streaming and broadcast, the Streaming Video Technology Alliance and UHD Forum are pushing forward with plans to merge.

Using the latest in AI-powered algorithms, streaming services like Netflix have become highly skilled at predicting what you'll want to watch next.

The research shows younger audiences especially prefer experiences that respond instantly to input. They expect a reaction, to show them results, outcomes, or community feedback within seconds. Only streaming can deliver that response loop.

Peacock is once again shaking up the sports streaming world, beginning with improvements to its NFL coverage. NBC Sports is featuring its 20th season of Sunday Night Football (SNF), but this year will be different. Weekly regular-season SNF games will now ...

Global live streaming viewership grew 13% year-over-year to 9.6B hours watched during Q3 2025, reflecting the highest Q3 viewership ever across all live-streaming platforms FRISCO, TX / ACCESS Newswire / October 23,