No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Swiss watch exports in December 2025 increased by 3.3 percent, marking an upturn in the sector as the U.S. eased its tariffs ...

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...

Three Swiss watchmakers gained market share in 2025 as shifting demand, pricing resets, and supply changes reshaped the ...

On April 9th, tariffs on Swiss watch imports were implemented at a rate of 31%, while EU watch imports are subject to a 20% tariff. There is currently no clear guidance from the administration ...

Unfortunately, the Swiss Army Automatic does not include a screwdriver, scissors or tweezers. It’s just a good-looking, well-made everyday watch at an affordable price. Victorinox’s world-famous ...

After a strong first year in India, Swiss watchmaker Atlantic Watches is scaling up its retail presence, banking on rising demand for mid-priced luxury timepieces and India’s growing relevance in the ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Nashville Predators captain Roman Josi, renowned for his leadership and defensive prowess, harbors a deep passion for luxury watches. As a significant investor in the independent Swiss watchmaker ...

Time flies. And waits for no one. And once lost, is never found. Yet still we try to keep time, and measure it. Let the French, Germans, and British fight over who invented the wearable clock, or ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...