TV Technology

TVB Survey Finds that TV Most Effective Way to Get Out the Vote

NEW YORK—In the run-up to the midterm elections, a new TVB study on media usage by voters in battleground states found that TV has the largest reach (76%), with broadcast leading the way at 74%. TV’s ...
TV Technology

TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time

TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...
Business Wire

TVB Calls for Transition to Impressions-based Local TV Currency

NEW YORK--(BUSINESS WIRE)--Television Bureau of Advertising, Inc. (TVB), the trade association of America’s local broadcast television industry, announced today it is leading an industry charge to ...
Business Wire

TVB Holds First Hybrid Forward Conference for Thousands of Local TV Broadcasters, Media Agencies and Marketers

NEW YORK--(BUSINESS WIRE)--TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring ...
Yahoo Finance

TVB statement on Inclusion of BBO Homes in Nielsen Local Broadcast TV Data

NEW YORK, Feb. 10, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, President and CEO, TVB, released the following statement regarding the inclusion of BBO homes in local broadcast TV audience data: “TVB ...
KTLA

TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays

NEW YORK, Dec. 21, 2022 /PRNewswire/ -- The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) ...
Variety

Hong Kong’s TVB Targeting New Revenues With OTT Platform, Productions

Hong Kong’s largest broadcaster Television Broadcasts (TVB) will up its game in global market with an upgraded over-the-top platform to be launched in June. The move comes at a time of turmoil and ...
MediaPost

TVB Claims Local TV Metric Equals National Ratings Metric

Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable to a ...

Roger Kwok confirms departure from TVB

2 Dec - Following the departure of 91-year-old veteran actress Helena Law Lan due to her contract not being renewed, it was ...
Variety

TVB, Hong Kong’s Top Broadcaster, to Lay-Off 300 Staff and Cut Channels

Television Broadcasts (TVB), long the dominant free-to-air TV operator in Hong Kong is to dismiss 300 staff, or 8% of its already reduced workforce, in a further cost cutting move. The company said in ...
Campaign Asia

HK4As and TVB call TV monitoring tender; ATV goes it alone

It is understood that the two founding subscribers (HK4As and TVB) to the service have already briefed Nielsen, CSM Media Research (the current TV rating provider) and Hong Kong University. Each of ...