Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...
Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...
The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...
"TaB has a special place in the hearts of so many," said Adam Burbach, president of the Save TaB Soda Committee. "We’re traveling to Atlanta with hopes that our stories will encourage Coca-Cola to ...
Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...