While streaming platforms attempt to claim a larger share of sports viewership, new research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow ...
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TVB: Broadcast TV leads reach, time spent
Broadcast television assets reach nine out of 10 adults 18+ across all devices, according to the 2026 Media Comparisons Study released Thursday by TVB. The study, conducted by GfK/NIQ and commissioned ...
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