Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Clients who invested in a target-date fund for the past 15 years and collect Social Security should be set for retirement. Investors continue to invest their retirement savings in target-date funds.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Launching a new B2B SaaS product can feel like trying to hit a moving target in the dark. You’ve got this great idea, this software that you know can help people, but how do you actually get it in ...

Target-date strategies have become a cornerstone of retirement investing in Canada, particularly within group retirement plans. As more Canadians seek simple, professionally managed solutions, these ...