Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Take a stroll down the range this week at the Tour Championship and you’re likely to see a few players hitting a new prototype ball. The red and black logos on the side of Titleist’s Pro V1 and Pro ...

Answer: Don’t just listen to us. Take the advice of this week’s PGA Tour winner Davis Thompson. “Getting fit for golf balls is a lost art,” he says. “It's important for amateurs to know which ball ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

Last week, I had the pleasure of getting fit at the Titleist Performance Institute in Oceanside, California. I had heard a ton about it from other friends in the industry, and to be honest, I thought ...

When I heard him say, “For me, golf balls are all the same,” it was like fingernails on a chalkboard. Howard, 78, usually shoots in the mid-90s to low-100s on the South Florida courses he calls home.

There were 46 events on the PGA Tour in 2025, and over half of them were won by the same brand of golf ball. It's easy to ...

Craig Berube’s demand for urgency puts the spotlight on Auston Matthews, whose scoring slump has dipped to rookie-year levels just as the Leafs find themselves fighting for a playoff spot. Chris Tanev ...