You are being scammed. Almost every toothpaste commercial has made you believe that you should squeeze a generous ribbon of toothpaste across your brush—a perfectly curved stripe stretching from ...

Most toothpaste commercials show a long, dramatic swirl covering the entire length of the toothbrush. But dentists say this is not only misleading, it could actually be harmful. A video shared by Dr.

Is that 500-yen toothpaste ruining your teeth? The full story of the 'masterpieces for truly saving your teeth' that a ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Who knew buying toothpaste could get so confusing? In 2023, the global ...

“Hydroxyapatite (HAp) is the main component of enamel and one of the most studied biomaterials in the medical and dental field,” Dr. Jonathan B. Levine, the chief dental officer of Lenny Kravitz’s ...

Nano-hydroxyapatite toothpaste is a fluoride-free alternative. This is who dentists say it's best for. To find out the benefits and risks of nano-hydroxyapatite toothpaste, along with who it’s best ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? If you’ve ever thrown away a tube of toothpaste in the airport security line, ...

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On June 8, Matrix Brands (“Matrix”) launched OZEN®, its patented toothpaste for dentine hypersensitivity, in the UK. The launch also included a fast-acting oral gel for sensitivity relief. Both ...