Toyota colors have shaped the brand's visual identity for more than eight decades, and few automakers have used paintwork as consistently — and as symbolically — as Toyota. These Toyota colors, from ...
The Toyota 4Runner is a long-running line, with the original model dating back to 1983. Its name is a combination of the terms "four-wheel drive" and "off-road runner," highlighting the vehicle's ...
Like many other men and women of good taste, I’m worn out on greyscale vehicles. Sure—white, black, and grey cars look sleek, cool, and so on. But they’re boring. Most automakers would rather sell a ...
Toyota TRD Pro models are getting a new, special shade of blue dubbed Wave Maker for 2026. This new finish is available on TRD Pro 4Runner and Sequoia SUVs and Tacoma and Tundra pickups. This is the ...
Forbes contributors publish independent expert analyses and insights. Kristin Shaw is an automotive journalist based in Texas. Over the years, a few of my favorites tend to be in the blue-hue family, ...
In keeping with a tradition that has come to be something of an event for off-road fans, Toyota is rolling out yet another signature color for its TRD Pro range. This year a Honeycomb hue has been ...
Toyota's TRD Pro trucks are notoriously rugged and capable off-road. I've actually had the pleasure of visiting the TRD development and production facility in Costa Mesa, California, where I learned ...
Cars are less colorful than they used to be. In fact, according to a 2023 study by iSeeCars, they're only half as colorful as they were 20 years ago. In 2004, around 60% of cars were sold in a ...
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