Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

Photo Caption: Not the image used in the Intrepid advert but feature the Pyramids of Giza in Egypt, implied International Travel according to the ASA. Source: Nada Habashy, Unsplash. The advert ...

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has ...

One of the free marketing images available in Delta Vacations' Faces in Travel campaign. Photo Credit: Adobe Stock Delta Vacations is spearheading a new initiative to change the face of travel ...

The San Francisco Travel Association has launched a $6 million marketing campaign. The "Always San Francisco" campaign features iconic locations such as the Golden Gate Bridge, vibrant neighborhoods ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 44 min ago By Bradley Johnson - 2 hours 55 min ago By Gillian Follett - 3 hours 23 min ago By Parker Herren - 3 hours 48 min ...

The Scottish government has withdrawn an image from an advert promoting a Highland bus travel campaign after it emerged that the picture actually appears to be of a nature reserve in China. Images of ...

Propellic, the leading AI-focused travel marketing and advertising agency, has been announced as the headline sponsor of the Travel Marketing AI Summit 2026, taking place March 24 in New York City.