Amendments to China’s Trademark Law has expanded the scope for registering unconventional marks but significant challenges for applicants remain, say Gang Hu and Justin Jiang of China Patent Agent (HK ...

As per Article 139 of Cape Verde’s Trademark Law, a trademark may consist of a “sign or an arrangement of signs capable of being represented graphically, particularly words, including personal names, ...

When picturing your favorite brands, odds are excellent that your first thoughts will include signature logo images or slogans, such as the arrow from A to Z that Amazon uses. The reason you instantly ...

Every day, consumers rely on trademarks to identify and select goods and services from businesses that they know and trust. Over time, trademarks come to represent not only the goods and services of a ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...