Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Begun, the chatbot wars have. Microsoft was early out the gate with its updated version of Bing, appending chatbot functionality to its search engine and integrating both into the Edge browser, while ...

Yes, Microsoft’s Bing Chat sidebar in Edge works using ChatGPT—but that doesn’t tell you the whole story. While Microsoft built Bing Chat on the core ChatGPT technology, the company also added plenty ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Microsoft's Bing AI is moving further beyond its roots. Previously available only in Microsoft Edge and the Bing mobile app, Bing Chat is heading toward more third-party browsers. In a blog post ...

Microsoft's search momentum is outpacing Google, with Bing gaining share for the tenth consecutive quarter. Bing's integration of generative AI and chatbot functions is helping to differentiate it ...

ChatGPT is seeing competition from Microsoft's Bing and Google's Bard. Here's a breakdown of how all three chatbots fare. Imad is a senior reporter covering Google and internet culture. Hailing from ...

8 tips for achieving better results from the new Bing AI Your email has been sent With the insertion of artificial intelligence into search engines like Bing, Microsoft and other tech companies have ...

Bing Translate is a powerful tool offered by Microsoft that helps bridge language barriers, enabling efficient multilingual communication. Here’s a step-by-step guide on how to use Bing Translate ...

It's time for Bing and Bard to meet in the ring. Credit: VICTOR HABBICK VISIONS / Science Photo Library / Getty / Google / Microsoft Google's AI chatbot Bard is now available, which means it's time ...

Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.

The race to bring more AI features to search is escalating, with Microsoft moving forward with additional tools for Bing. Today, the company began previews for Bing generative search, where the top ...