Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

Jelmar's CMO, writes "We're using segmentation in our marketing efforts to peel back the layers of how people think, act, and ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away.

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers ...

When it comes to client relationships, a one-size-fits-all approach falls short. In my experience, treating all clients uniformly is an ineffective practice that can hamper resource allocation and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...